BridalBuds® Privacy Policy
Updated: December 1, 2008


PRIVACY POLICY
BridalBuds® is an online service provided by WeddingWire Inc. ("Company", "us" or "we"). Together we respect the privacy of the visitors to the Web site, BridalBuds®.com ("Site"). This Privacy Policy is intended to inform you of our policies and practices regarding the collection, use and disclosure of “Personal Information”, “Automatically Gathered Information" and "Anonymous Information" (each defined below) you submit to us or which we gather when you visit our Site. This Privacy Policy is hereby incorporated in our Terms of Use Agreement, and by registering for a User Account on the Site you accept the terms of this Privacy Policy.

This Privacy Policy applies to ALL users, including those just visiting this Site ("Users").

"Personal Information" is information about you that is personally identifiable to you, like your name, address, email address or phone number, as well as other non-public information that is associated with the foregoing. "Automatically Gathered Information" is information we collect as you visit our site. See "Automatically Gathered Information" below for more information. "Anonymous Information" means information that is not associated with or linked to your Personal Information. See "Anonymous Information" below for more information.

CONSENT
By using the Site, you agree to the terms of this Privacy Policy, and you expressly consent to the processing of your Personal Information according to this Privacy Policy by us or by third parties with whom we have a relationship. Your Personal Information may be processed by us in the country where it was collected, as well as other countries (including the United States) where laws regarding processing of Personal Information may be less stringent than the laws in your country.

NOTIFICATION OF CHANGES
We may update this Privacy Policy from time to time as our Services and Site change and expand. Unless otherwise provided, the revised terms will take effect when they are posted. Once any changes that we make to this Privacy Policy become effective, your continued use of the Site after such time will signify your acceptance of the new terms. We encourage you to check back and review this Privacy Policy often.

INFORMATION WE GATHER

Registration
If you register with the Site, we collect and store Personal Information that specifically identifies you or the account you set up with us (your "Account"). At this time, the most information you would be required to submit is your first name, last name, User ID, password, street address, city, state, zip/postal code, country, phone number, and email address. Other information requested on our Registration page is optional. We may, in the future, include other optional requests for information from you to help us tailor the Site for you and deliver personalized information to you. We may supplement Personal Information you provide us with additional information purchased from third parties for marketing purposes. In addition, if you add a vendor to your planning tools, or provide a review of a new vendor, we will automatically add that vendor's information to our catalog (without any link back to you).

Password
Use of portions of the Site requires you to establish a User ID and password. You agree that you will be responsible for maintaining your password as confidential and for any activity that occurs on your Account as a result of you sharing your password with another or failing to protect it. We are not responsible for any loss or damage arising from your failure to maintain the confidentiality of your password.

Online Surveys and Contests
Occasionally, we may conduct User surveys to collect information about our Users’ preferences. These surveys are optional, and if you choose to respond, your responses will be kept anonymous. These surveys may be conducted by and processed through third parties. Similarly, we may offer contests to qualifying Users in which we ask for contact and demographic information such as name, email address and mailing address. These contests may be subject to separate terms and conditions. Except with respect to any survey partners, none of the survey results are shared with third parties in a personally identifiable form. The demographic information that we collect in the registration process and through surveys may be used to help us improve our Services and Site to meet the needs and preferences of our Users. This may include targeting advertising to you about our Services and Site. Information we gather through a contest may also be disclosed to third parties as necessary for prize fulfillment and other aspects of any c ontest or similar offering.

Automatically Gathered Information
We automatically collect browser type and browser software version to tailor the presentation of the Site and the Services to the User's platform and to maintain a record of the User's activity on the Site. We use cookies to enable Users to specify unique preferences and to track User trends and patterns. Users always have the option of disabling cookies via their browser preferences. If you disable cookies on your browser, please note that some parts of our Site may not function as effectively or may be considerably slower. As an automatic process, our Web server software records a log file of IP addresses that access the Site. We also collect IP address information but do not ordinarily link IP addresses to Users' Personal Information. However, we can and will use IP addresses to identify a User when we, in our sole discretion, determine that it is necessary to enforce compliance with our Terms of Use, Privacy Policy, or to protect our service, Site, customers, vendors, or others.

Email to Friends Feature and Referral Program
We let you easily connect your Profiles to friends/affiliates via email. We also offer the ability to send friends/affiliates emails to us. If you choose to use either feature, we will use your email address to copy you on the message or to send on the email your behalf, and you hereby grant permission for such use.

HOW WE USE AND DISCLOSE INFORMATION

Registration Information
We use Personal Information for our own internal purposes, including contacting you via email to inform you about updates to our Services and providing you with information relating to e-commerce transactions that you conduct on the Site. We reserve the right to disclose your information as required by law. We do not rent or sell our individual Users' Personal Information to third parties. We do, however, provide you with the opportunity to receive newsletters via email. If you decide to opt in to receive newsletters, you may opt out of receiving these newsletters at any time. We also reserve the right to transfer your Personal Information as part of a transfer of all or part of our assets to a buyer, as described in "Acquisition," below.

Advertising
We may send you email communications including information that we think may be of interest to you. You may opt out of receiving these email communications either when you register to become a Member or via the Preferences section of your Account settings. We do not send any of your Personal Information to our advertisers. You may see a cookie from a third-party banner server. This cookie comes from the third-party banner server, not us. Again, we do not pass along any Personal Information to this party.

Co-Branded or Partnered Services
We may enter into co-branding or partnering relationships with third-party Web sites and companies to provide products and Services to our Users or to such third parties' users. We may share your Personal Information, including User ID and password, with certain co-branded third-party service or product providers as required to provide a specific product or service that you request from a co-branded page or co-branded site. However, these third-party partners may not use this Personal Information for any reason other than to provide the service or product that the User has explicitly signed up for unless you provide the Personal Information to such third-party partner directly.

If you join our Site through a co-branded or partnered site (e.g. on a co-branded Registration page), it is our general policy not to share anything other than summarized or aggregated data with the partner; however, any Personal Information you provide on the co-branded Site may also be received by the co-brand partner that operates the co-branded site and could be stored and used by the co-brand partner according to its privacy policy. Please take the time to review these third-party privacy policies. We are not liable to you for any use of your Personal Information by a co-brand partner.

Our Contractors
To the extent necessary to provide you with the Services on the Site, we may provide your Personal Information to third party contractors who work on behalf of or with us to provide you with such Services, to help us communicate with you or to maintain the Site. However, these contractors do not have any independent right to share your Personal Information.

Legal Requests
We cooperate with all law enforcement inquiries, as well as other third parties to enforce laws, such as: intellectual property rights, fraud, theft, harassment and other rights. We can (and you authorize us to) disclose any information about you (including Personal Information) if we believe in good faith that such disclosure is necessary to (a) comply with relevant laws or to respond to subpoenas or warrants served on us; (b) protect or defend the rights or property of us or third parties; or (c) assist in any investigation.

Affiliates
Although we currently do not have a parent company, any subsidiaries, joint ventures or other companies under common control (collectively, "Affiliates"), we may in the future. We may share some or all of your Personal Information with these Affiliates, in which case we will require our Affiliates to honor this Privacy Policy.

Acquisition
If our company or our assets related to the Site are acquired by another company, that company will possess the Personal Information collected by us and it will assume the rights and obligations regarding your Personal Information as described in this Privacy Policy. Upon an acquisition, we will have no further obligations under this Privacy Policy.

Anonymous Information
We may create Anonymous Information records from Personal Information by excluding information (such as names) that makes the information personally identifiable to you. We may use this Anonymous Information to analyze inquiry, request and usage patterns so that we may enhance Services and the Site. We reserve the right to use and disclose Anonymous Information to third parties in our discretion. "Anonymous Information" means information that is not associated with or linked to your Personal Information; Anonymous Information does not permit the identification of individual persons.

Comments Submitted by Users
We constantly seek to improve the quality of the services we provide and the User experience on the Site. We value your input and encourage you to help us expand and make improvements to the Site by providing us with any thoughts or comments you might have regarding our services or the operation of the Site. You can submit any comments you have to us by clicking on the link "Suggestions" at the bottom of most of the pages on the Site. The "Suggestions" page will already contain your login information due to the sign-in process. We will only use your login information to acknowledge or respond to your comments. Submitting comments via the "Suggestions" page will not cause you to receive any secondary or promotional material, unless specifically requested by you. All ideas, suggestions comments and proposals you send to us (collectively, "Submissions") are non-confidential and shall become our sole property. We shall own all rights therein, including all intellectual property rights and you hereby assign all such rights in the Submissions to us. To the extent you cannot assign your rights in the Submissions to us, you hereby grant us an irrevocable, perpetual, worldwide license to use the Submissions in any manner as if we were the owner thereof. We shall be entitled to use and/or disseminate the Submissions in any manner and for any purpose whatsoever, commercial or otherwise, without compensation or credit to you. We will not identify you as the source of a suggestion or comment without your consent.

SECURITY
We will use commercially reasonable methods to keep Personal Information securely in our files and systems. Our Payment System is operated using secure Internet connections, using SSL (Secure Sockets Layer) encryption, to help protect your financial data. Please note that with current technology, we cannot guarantee the security of your data as it travels over the Internet.

THIS SITE CONTAINS LINKS TO OTHER SITES
We are not responsible for the privacy practices or the content of any other Web Sites to which the Site links or which link to the Site. When you click on a link you may be taken to a location on the Internet that is not part of the Site. To check what Internet location you are on, note the URL at the top and/or bottom of your browser. We encourage you to read the posted privacy statement of that Web Site whenever interacting with any Web Site.

REGARDING CHILDRENS
Our Web sites are designed and intended for use by adults. We do not intentionally gather Personal Information about Users who are under the age of 18.

TERMINATING YOUR MEMBERSHIP/ACCOUNT
We save your Personal Information until your membership with us is terminated and you unsubscribe to email notifications. To terminate your membership, contact Customer Service at support@weddingwire.com. If you terminate your membership, your Personal/Profile Information cannot be recovered. You may continue to receive email communications for a short period of time until we have updated all of our databases. After termination of your membership, your Personal Information may remain on our archived database and records. Notwithstanding the above, we will maintain information on Users who have been removed for violating our Membership Agreement, and we will maintain email addresses in our unsubscribe lists.

CORRECTING/UPDATING YOUR INFORMATION AND OPTING OUT
This Site gives the following options for changing and modifying information previously provided:

1. You may update your registration information using the MyAccount(Vendors)-Business Information page after you login to Site
2. You may update your credit card information using the MyAccount-Billing page, under the MyAccount section of the Site.
3. This Site provides Users the opportunity to opt out of receiving promotional email communications from us through the MyAccounts area. However, you may not opt out of receiving administrative communications from us
regarding the Services or the Site, except by terminating your membership. In addition, you may not opt out of us sending you legal notices related to the Services or the Site.
4. For other requests, please contact Customer Service at support@weddingwire.com

CONTACTING US
If you have any questions about this Privacy Policy or the practices of this Site, you may contact Customer Service at support@weddingwire.com